Conferences, right? I know, super exciting. But I bet you’ve been to a lot of ’em, and only a few have been really great.
It’s a bit of a paradox that there is a conference for everything (I’ve been the a conference about, yes, conferences), and yet most people hear “conference” and roll their eyes. Conferences are boring, conferences kinda suck, conferences are just ok – but I just heard about this cool new conference about…
Why are some conferences great, and some not so great? One thing that makes a huge difference is who owns the conference. Most people don’t think much about it, but conferences are owned and produced in various ways, each of which has some pros and cons.
If you’ve never considered it before, ask yourself: how is the conference organizer making money?
Words wear out. Linguists know this, but we lose track.
Some words are just junk to begin with, empty euphemisms that we hide behind. Would a writer ever refer to anything she was proud of having written as “content”. Seriously? No way. I wrote it, it’s writing, it’s a story, it’s an essay, it’s – at least – a post. “Content” is what you fill a box with, when you don’t care what it’s filled with. So, no, I don’t create content. If you want content, get some sawdust.
“A man breaking his journey between one place and another at a third place of no name, character, population or significance, sees a unicorn cross his path and disappear. That in itself is startling, but there are precedents for mystical encounters of various kinds, or to be less extreme, a choice of persuasions to put it down to fancy; until — “My God,” says a second man, “I must be dreaming, I thought I saw a unicorn.” At which point, a dimension is added that makes the experience as alarming as it will ever be. A third witness, you understand, adds no further dimension but only spreads it thinner, and a fourth thinner still, and the more witnesses there are the thinner it gets and the more reasonable it becomes until it is as thin as reality, the name we give to the common experience… “Look, look!” recites the crowd. “A horse with an arrow in its forehead! It must have been mistaken for a deer.”
While I could just be guilty of avoiding the hedonic treadmill, or having a novelty bias, I think it’s true that too many people observing something extraordinary makes it ordinary. If a place is popular, unfortunately it’s probably also over-run and commercialized. And I don’t really like crowds.
I met someone at random the other night at The Interval (an awesome place, by the way!) and he told me about a project that a certain Very Large web company is getting underway down at Moffett Field. He was starting to explain how the project was organized and funded within the company and I said that it sounded like they had been “zoned into it”, meaning of course that the company had agreed to do X in exchange for the city allowing them to do Y, as related to how the land was zoned from a planning and developing point of view. So, they didn’t volunteer to do it, they got zoned into it.
I’ve produced more than 100 conferences over the years as part of my work leading AdMonsters, and I believe there are some reasons why most conferences suck – and some straightforward ways to make your conference awesome.
One way to encapsulate this is with core values for conferences.
In 2010 I was part of the production of a unique creative event and dinner for 200+ in New York called Do You Want Gold. This event was a fantastic example of the combination of art and business, and a unique and wonderful experience for everyone who participated.