About

Choose Freedom

My mission is to help people experience more freedom. For me, freedom comes through entrepreneurship, authentic physicality and flow, intuitive decision making and maximizing creativity.

Most of us default to an analytical, left-brain approach to problem-solving. Not only does this not work often enough, it simply isn’t enough. If you’re not able to solve problems and move through life intuitively, you’re missing half of the tools in the toolbox. In fact, you’re missing at least half of what the world – and your own life – has to offer.

I’ve always spent a lot of time outside, and being physically active outdoors is the best way for me to get in Flow, train my intuition and put awesome in the bank. My primary sports are kitesurfing, paragliding, and trail running, and I also enjoy swimming, cycling, climbing, hiking and pretty much whatever else you throw at me.

Projects

Kitesurfing Adventure Skills is a unique new program that I’ve developed for 2018 – an intensive week-long kitesurfing clinic on Brazil’s incredible northern coast. Learn long distance kite skills and adventure skills including route planning, gear selection, navigation, safety, leadership on and off the water, and how to choose freedom and harness flow as a gateway to adventure. I’ll also be leading a shorter kitesurfing trip in the same area Nov 25-29  and a custom trip for Founders Kite Club afterwards.

There’s quite a boom happening in non-alcoholic craft beer, and I’d like to be part of it. As part of my research I’ve started a interest group called Beer Without Fear. #nonalcoholicbeer is a good follow too.

I love language as an art form and t-shirts are a great medium. My second series of shirts is available here, and I’m in the middle of designing series III – coming soon!

WATCH THIS shirt from series two

Affiliations

I’m a brand ambassador, guide, and advisor for SurfinSemFimthe leading kitesurfing adventure travel company in Brazil and South America. SSF is affiliated with egroup hotels, which include the incredible Rancho do Peixe and Vila Kalongo.

I’ve been flying the beautiful, elegant and highly functional Boardriding Maui Cloud kites since they were introduced in 2013, and I’m a team rider and founder of the Cloudriders facebook group, a passionate and very active community.

EO, the Entrepreneurs Organization is a global nonprofit network of entrepreneurs whose mission is to engage leading entrepreneurs to learn and grow. I joined EO in 2009 and have served in various leadership roles including chapter president of EO San Francisco, at the global committee level, and as founder of Flow Forum.

The Battery – founded in 2014, the Battery is a social club in San Francisco. I joined as a member and in 2018 was invited to become a Creative/Athlete in Residence. I am one of the co-founders of the Battery Adventure Club.

Alpinefoil team rider • REVL investor and team rider • Kurtis Eyewear team rider
ActiveProtective investor • inDinero investor • Fullcycle Energy investor • Grip investor

Business and Entrepreneurship

My earliest work experience was delivering the SF Chronicle around the neighborhood. Even at that age, we had to buy the papers from the distributor, manage our own subscriptions, and collect the dough. I started my first company at age nine with my buddy Zack, we sold D&D books and dice to the other kids at school and I worked after school at age ten coding in dBaseIII.

From there I eventually found my way to an early career in software, and then in online media at WIRED in the late 90’s, during which time I started what became my first company, AdMonsters. After a long and winding road and many many conferences, I successfully sold AdMonsters to Access Intelligence in 2015. I continue to think and work as an advisor, investor, and entrepreneur. Entrepreneurship has been a key part of my own path to freedom. It’s hard to get outside if you’re in the office – join us, choose freedom!

Expertise and Subjects

Here are some of the topics that I have experience with, speak and write about, and enjoy discussing.

Kitesurfing • Paragliding • Trail Running • Hydrofoils • Outdoor Sports

Adventure • Adventure Travel • Geography • Languages

Entrepreneurship • Freedom • Intuition • Flow

Community • Connection • Conferences • Events • Designed Experiences

Writing • Language • Branding • Communication 

Youth • Depression • Alcohol 

I’m a proud San Francisco native and have lived all over the city, in particular in Noe Valley, the Mission, Potrero Hill, the Panhandle, North Beach, and now in Sausalito. I went to Alvarado, Nueva, Everett, Lowell, McAteer, and graduated from UC Berkeley with a major in Geography.

There’s a reason the pioneers went west, and that California is called the Golden State. A passionate Californio, I’ve explored this beautiful place all my live, and while I know it intimately, I continue to discover new places here all the time.

I first discovered Brazil on a trip in 2008 and have been there perhaps ten times since then. Brazil is roughly similar to the U.S. in scale, population, and diversity of landscapes – and the most diverse country I’ve ever spent time in, with a warm, welcoming, curious, fun, active and vibrant culture. I love Brazil and now have many friends there, and I feel lucky to spend a month or more there most years.

Writing

I’ve always loved language and writing. I’m proficient to varying degrees in English, Italian, Spanish, Portuguese, French, and German, and I love the power of words, language-based art, creative writing, and well-crafted language of all sorts. I’m always interested in writing, translation and creative branding projects.

Media coverage

I’ve been part of a couple of film and TV projects, and have been featured on several podcasts. Check the media page for a full list appearances.