Who owns that conference?

Conferences, right? I know, super exciting. But I bet you’ve been to a lot of ’em, and only a few have been really great. It’s a bit of a paradox that there is a conference for everything (I’ve been the a conference about, yes, conferences), and yet most people hear “conference” and roll their eyes. Conferences are… Continue reading Who owns that conference?

Core values for conferences

I’ve produced more than 100 conferences over the years as part of my work leading AdMonsters, and I believe there are some reasons why most conferences suck – and some straightforward ways to make your conference awesome. One way to encapsulate this is with core values for conferences.