Words wear out. Linguists know this, but we lose track.
Some words are just junk to begin with, empty euphemisms that we hide behind. Would a writer ever refer to anything she was proud of having written as “content”. Seriously? No way. I wrote it, it’s writing, it’s a story, it’s an essay, it’s – at least – a post. “Content” is what you fill a box with, when you don’t care what it’s filled with. So, no, I don’t create
content. If you want content, get some sawdust.