Bowen Dwelle



How I learned to love advertising

I always hated advertising. Perhaps that’s not quite true? I feel like I’m supposed to say that. I might have admired the verve of some ads, but I never thought of it as a good thing (imagine, some do!). I was a skater. I tried to feel punk rock. I was anti-yuppie. I did have my consumer side though: Starting […]

Advertising is Obsolete

(This post also appears on here on Medium) I’ve been saying this for quite a while, and now it’s become painfully obvious: advertising is obsolete. Advertising is no longer needed for discovery Advertising originated as a way to spread the word to potential buyers about things for sale. Without a sign with an arrow pointing […]