Like a magazine, a conference is typically a three-way relationship between content, participants, and advertisers, with the producer/organizer in the middle of the triangle. (Imagine a diagram here) As the producer, you might choose to have no sponsors (or, on the other hand, not charge your attendees anything), but most conferences derive revenue from both attendees… Continue reading Conferences are not the kind of three-way you’ve been hoping for
Tag: media
Advertising is Obsolete
(This post also appears on here on Medium) I’ve been saying this for quite a while, and now it’s become painfully obvious: advertising is obsolete. Advertising is no longer needed for discovery Advertising originated as a way to spread the word to potential buyers about things for sale. Without a sign with an arrow pointing… Continue reading Advertising is Obsolete