In January 2017 I led a workshop at The Battery entitled “Upgrade your decision-making”. My goal was to share some of my thinking about Athletics and Intuition in the form of a “Decide Nothing toolkit” – a few simple techniques that I use to help me stay in flow and make decisions intuitively. Some of the techniques that I shared are Move… Continue reading “Upgrade Your Decision-making” talk at the Battery
Author: Bowen
How I learned to love advertising
I always hated advertising. Perhaps that’s not quite true? I feel like I’m supposed to say that. I might have admired the verve of some ads, but I never thought of it as a good thing (imagine, some do!). I was a skater. I tried to feel punk rock. I was anti-yuppie. I did have my consumer side though: Starting… Continue reading How I learned to love advertising
Advertising is Obsolete
(This post also appears on here on Medium) I’ve been saying this for quite a while, and now it’s become painfully obvious: advertising is obsolete. Advertising is no longer needed for discovery Advertising originated as a way to spread the word to potential buyers about things for sale. Without a sign with an arrow pointing… Continue reading Advertising is Obsolete